Keyword Content
Most search engines place a large amount of importance on the actual text that is placed on a web-page. As a result, the way that the text on a page is constructed plays an important role in determining the way engines index your site. When building a website it is important to ensure that your pages contain as much relevant text as possible.
Example:
You have a website which provides booking information for a group of Hotels in Manhattan. On your main page you have placed the keyword hotel a few times into the main body of the text. You have chosen this word due to it's popularity in most of the major search engines and your assumption is that by using this word you will attract a more sizeable share of the people searching with this term.
The above scenario provides an example of some common misconceptions within the web promotion industry. The problem here is not with the actual use of the word hotel itself, but in the popularity and non-specific nature of the word. Using a popular search term does not necessarily guarantee your success, nor does this make it the right word to use. An average of almost one million searches per month are made using the word hotel in at least most of the major search engines. Being found in the top 10 - 20 results with such an immensely popular keyword in any engine is nearly an impossible task... simply because everyone is using it in some form or another. Even if you managed to reach the top 10 of such a search then it can be guaranteed that you will not be there for any lengthy period of time.
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admin @ марта 2, 2008