Meta Tag Optimization

SEO Knowledge Base

You should make sure that all important entry pages to your web site have at least the KEYWORDS and a DESCRIPTION Meta Tags included in the Header section of the HTML code. This should be done BEFORE a submission. Without a good set of Meta Tags, some search engines may not index your web site correctly and may even downgrade your ranking quite considerably.

Even though there are many methods you may use in order to help you improve the effectiveness of your Meta Tags, you should always pay careful attention first to the most common mistakes that people make, even after following any sound advice on improving your web page. You should check your pages for the following:

• Always include the most relevant keywords in the Meta Tags section first. The relative position of your keywords can greatly influence the ranking of your page on some engines.
• Avoid repeating keywords in your Meta Tags, eg: BeOnTop,BeOnTop,BeOnTop,BeOnTop. This type of practice is regarded as SPAMming by most of the search engines and can result in the eventual banning of your site altogether.
• DO NOT try to include every possible keyword in the dictionary. The more keywords that you include, the more chance you have of 'diluting' the perceived relevancy of these words. This kind of practice may result in a downgrading of your web page ranking on some important search engines.
• Aim to use more gramatically correct sentences in your Meta Tags, ie: in your Page Title and Description, rather than just a simple list of keywords.
• Some search engines do not employ the use of Meta Tags, so try and have the most important keywords appear elsewhere in the visible text portion of your page.

If you wish to include an additional list of keywords in the visible text of your page, then it would be a good idea to use them in gramatically correct sentences.

Example:
"A broad range of computers and software for sale. We stock monitors and games or printers. Best place for hardware shopping on the internet."

admin @ марта 2, 2008