Page Title

SEO Knowledge Base

Always try to include the most relevant keyword(s) in the page title. Many engines place a high degree of relevancy on pages that mention a search keyword in the page title. In the HTML source code of the page, the page title is defined in the <TITLE> tag.

Example:
<TITLE>All the information about keyword you will ever need.</TITLE>

Hints:

• Do not repeat keywords in the page title. eg: keyword, keyword, keyword.
• Keep the page title brief. Including too many keywords may dilute your overall relevancy rating.
• Aim to use a grammatically correct sentence as the title, rather than just a list of keywords.

You must spend the necessary time and effort in composing and "fine tuning" an effective page Title describing your website. This is a lot more effective rather than simply using "Welcome to my Home Page" (which, by the way, is a nice comment to make but will not be effective in getting a high ranking placement with the main search engines). The main reason for this is because most of the major search engines actually use the words and phrases found in the title of the website as keywords for searching. Here are some points to avoid when developing and creating a working page title for your web pages:

Untitled pages
Having no Page Title on your page can make it practically impossible to find it in any search engine.

Titles that do not describe individual pages
Almost half of all the badly ranking sites found in many of the major search engines do not specifically identify the homepage in the page title. Most websites simply included the company name in the title, making it impossible for a user to know exactly what particular webpage a bookmark or search result relates to. This is important for companies whose sites are likely to be bookmarked more than once, such as online retailers and financial institutions that provide online account access.

Not putting the company name first
Most bookmarks and favorites that are saved into a web browser are often organized and categorized in an easy and alphabetical way. With this in mind, one would expect to find 'Trellian' under the letter 'T', or 'SEO' with bookmarks starting with 'S'. Thus, the logical conclusion for optimizing this section of your page would be to create the Title with bookmarking in mind. Take a look at the bookmarks in your own web browser and think about how effective and nice a well written Page Title for your page would look. Your Title should be visible, recogniseable and found quickly and easily amongst a large list of bookmarks and favorites.

admin @ марта 2, 2008