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Page Layout

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Surprisingly, page-layout or 'structure' plays a very important and direct role in determining how well a website ranks in a search engine. This particular factor also plays an important part of the search engine Optimization process. A well thought out site, using all the most common design elements in page-layout and functionality, is not only [...]

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Page Indexing

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The time taken for your site to appear in the search engines, especially straight after you have submitted your web page, can vary greatly. It may be instant, or it may take several months depending on the engine that you submitted to... occasionally your site may never appear at all. The submission pages on most [...]

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Page Content

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If your page was designed to be fully interactive, fully animated, or simply "Nice looking", which means that the page contains only Images, Flash Animations, Java Script, Image Maps, etc, then there is a strong possibility there is no actual text information (or hardly any text at all) for a search engine spider to use. [...]

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Overly Long URLs

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There is a popular theory that suggests by implementing more keywords into your URL you will be guaranteeing yourself of a much higher placement in the search engines. Unfortunately this line of thinking has no basis for truth and may actually do your submission more harm than good. There are far more effective ways to [...]

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Meta Tag Optimization

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You should make sure that all important entry pages to your web site have at least the KEYWORDS and a DESCRIPTION Meta Tags included in the Header section of the HTML code. This should be done BEFORE a submission. Without a good set of Meta Tags, some search engines may not index your web site [...]

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Meta Refresh/Robots Tags

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Meta Refresh/Robots Tags are not looked upon kindly by search engines and can play a major part in determining the success of your page becoming indexed. Before submitting your web page you should always check your HTML code first for the following Meta Tags. These Tags will be located between the <head> and </head> Tags.
Meta [...]

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Link Popularity

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An increasingly popular method for sorting search results, is by link popularity. That is, by how many other sites linked to your page. It relies on the fact that other sites are more likely to link to your web page if it is of high quality standard. On the surface this makes perfect sense, as [...]

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Keyword Spamming

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Many search engines do not use keyword Meta Tags when indexing a website and prefer only to index the visible text on a page. For this purpose, some pages might include a list of keywords at the bottom of a page:
Example:
computer,software,hardware,shopping,games,internet,monitors,printers,sale....
This type of practice is often referred to as keyword 'spamming' and you should avoid [...]

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Keywords in the URL

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Many search engines are using the keywords that their spiders find in the domain name (URL) of a website as a part of their ranking formula. One of these search engines that utilizes this method of indexing is Google. Yahoo! themselves use Google as a provider of non-directory search results and search engines such as [...]

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Keyword Content

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Most search engines place a large amount of importance on the actual text that is placed on a web-page. As a result, the way that the text on a page is constructed plays an important role in determining the way engines index your site. When building a website it is important to ensure that your [...]

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