Creating Functional MetaTags
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Creating a "functional" set of Meta Tags is definitely no "rocket science", as many people would have you believe. You can of course do plenty of research on keywords, spend hours on each page and get fairly good results, but if you have 3,000 pages and a business to run it is not always so [...]
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Creating Entry Pages
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The first step towards creating an effective Entry Page is to decide upon the exact keyphrase or phrases that you wish to target. Choosing the most appropriate keyphrase to target is extremely important and can mean the difference between a page that ranks in the Top 10 and a page that simply ranks. Each Entry [...]
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Correct Meta Tags
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Although many of the larger search engines do not 'spider' the keyword Meta Tags on your page, and in some cases ignore these completely, the use of Meta Tags on your page still serves an important purpose. There are literally hundreds, even thousands of smaller search engines scattered all across the Internet. Whilst the bigger [...]
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Cascading Style Sheets
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Cascading Style Sheets, or CSS for short, are another great way to help create top search engine rankings. Did you know that many search engines will compare the amount of code/html that you have on your pages and compare it with the amount of viewable content? Viewable content is commonly regarded as the text that [...]
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Alt Tags
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Many web pages contain elements such as menus, titles and even descriptive text, such as graphical images. These many varieties of elements can make your web page look very nice and attractive, but they are not very search engine friendly. Search engines cannot index the text that is contained within fixed images, and so this [...]
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